Arif Qazi/Insider;
- Online retailers use psychological tricks and tools to get consumers to make purchases.
- Experts told Insider that many retailers often tap into shoppers' fear of missing out, or "FOMO."
- Retailers have been deploying these tactics for over a decade. But we're shopping even more online.
Online retailers use psychological tricks and marketing tools to get consumers to make purchases. And as online sales have grown during the pandemic, retailers have learned to be more persuasive.