Dave J Hogan/Dave Hogan/Getty Images for Disney; Samantha Lee/Insider
- Small businesses and resellers are using livestream shows to personally connect with customers.
- Live shopping in the US is expected to become a $25 billion market in 2023.
- Our guide breaks down the top livestream platforms, how to get started, and tips from sellers.
Vivian Nguyen is paying for college with squishy, plushy Kawaii-themed toys. Turns out, these cute Japanese characters are a lucrative side hustle.