Livestreaming

• Brands need to be careful when "clipping."
• Viral short-form clips are the latest content marketing tool.
• There's an FTC-shaped question looming overhead, though.

Hey, brands, let's get one thing out of the way before you go all in on "clipping."

That didn’t take long: just two days after livestreaming giant Twitch announced a more permissive approach to certain sexual content, including “artistic nudi

Twitch users may start receiving some potentially annoying push notifications from their Twitch subscriptions. Streamers on the streaming mobile app now have access to the Twitch Stories feature, letting creators share short content and promote their channels much like they can on Snapchat and Instagram.

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