How Tom Brady's robust trademark and brand strategy that spans cookbooks to skincare is setting him up for life after the NFL

• Tom Brady is retiring from football, but his trademark applications could set up his second act.
• The filings speak to Brady's business interests, like health and wellness.
• We break them down, from candles to food delivery to NFTs.

Tom Brady is retiring from the NFL "for good," the seven-time Super Bowl champion announced on Wednesday — and his myriad trademark applications point to the business interests he could pursue in his post-football career.