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Bronny James
Bronny James has yet to enter the NCAA, but he's already doing brand deals with PlayStation, Beats By Dre, and more.

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  • In 2021, the NCAA ruled that college athletes would be able to monetize their name, image, and likeness.
  • The On3 NIL Valuation is an index that keeps track of student athletes' projected annual value.
  • Based on data from On3, Insider compiled a list of young athletes whose NIL is worth at least $1 million.
Shaqir O'Neal - $1 million
Shaqir (left) and Shareef O'Neal (right)
Shaqir O'Neal is the son of former NBA player Shaquille O'Neal, and is currently a freshman at Texas Southern University.

Craig Barritt/Getty

Level: NCAA

Tags
Sports, Features, NIL, College, student athletes, NCAA, Bronny James, College Sports, Influencers, brand deals, weekend BI US, Visual Features, Business Visual Features
Source
These student athletes' are worth $1 million or more — thanks to partnerships w…