I never thought I'd go into business. Now my sugar wax brand is on shelves in Ulta — here's what I've learned so far

Sun, 04/09/2023 - 06:00

Aliyah Marandiz holding Sugardoh — Sugardoh's TikTok page boasts over 530,000 followers with over 19 million likes, and features tips and tutorials on how to use their products.
Courtesy of Sugardoh

I grew my sugar wax business using TikTok, and now Sugardoh products are in Ulta Beauty stores across the US.
We were able to end up at a major retailer after only two years without investors.
The possibility of a TikTok ban doesn't scare me because I'm sure there will be another platform to rise up.

This as-told-to essay is based on a conversation with Austin-based Aliyah Marandiz, the 27-year-old founder and CEO of Sugardoh. It has been edited for length and clarity.