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- Vaccaro, 83, was a key figure in Nike's push to sign Michael Jordan in 1984.
- At times controversial, he also pioneered giant sneaker deals with universities.
- In retirement, Vaccaro has been a driving force behind expanding the rights of college athletes.
When Sonny Vaccaro first set foot inside Nike's offices, Michael Jordan wasn't yet a household name.
It was 1977. And Vaccaro was in Beaverton, Oregon, trying to sell the company some sneakers.