Jour'dan Haynes
Nano influencer Jour'dan Haynes.
  • Influencers on Instagram earn money in many ways.
  • From sponsored content to getting tipped on IG Live, creators balance several streams of income.
  • We spoke with dozens of creators who shared how much money they earn.

Instagram and influencers go hand-in-hand. 

The Meta-owned social-media platform has become a primary stage for influencers launching their careers.

Those careers can take off quickly. For example, the 26-year-old influencer Achieng Agutu, who had about 488,000 Instagram followers when Insider interviewed her, earned over $1 million in her first year as a full-time creator.