Nike's typical shopper is a white, GenX male making over $80,000 and dropping about $90 per shopping trip

• Nike is the largest sportswear company in the world, and currently employs over 79,000 people.
• Data from Numerator shows the average customer spends $87.88 per visit to a Nike operated store. 
• Shoppers often buy sneakers from Nike. Shoe sales made up more than half of Nike's revenue in 2022.

Nike is the largest sportswear company in the world, currently employing over 79,000 people.

In its fiscal 2022, ending May 31, Nike earned $46.7 billion in revenue compared to archrival Adidas, which reported about half of that amount last year.