Disney+ is increasing its price (again) and gearing up for a crackdown on the 'significant' number of people sharing passwords

• Disney plans to start exploring a crackdown on password-sharing in 2024.
• Disney CEO Bob Iger said the company already has tools to track password-sharing.
• The company also announced another round of price increases for ad-free Disney+ and Hulu plans.

Disney plans to follow in Netflix's footsteps and begin cracking down on password-sharing next year.

"We're actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family," Disney CEO Bob Iger said during the company's earnings call on Wednesday. "Later this year, we will begin to update our subscriber agreements with additional terms and our sharing policies."