Activewear and luxury brands are pushing ahead with Web3 innovation, while other marketers are still on the sidelines

• Many CMOs are not prioritizing Web3 right now thanks to the crypto crisis hangover, and inflation.
• However, some activewear and luxury brands are leveraging NFTs and the metaverse in ways other marketers can learn from.
• Dispatch, which provides a Web3 solution, is trying to help CMOs get beyond the hype and add new tools to their repertoire.

The crypto crash that began in 2022 decimated more than just the real-world wallets of investors.