CMOs

"There is no playbook for how marketing is working today," said Mark Singer, chief marketing officer at Deloitte Digital.

Don McGuire, CMO of Qualcomm, spoke to Business Insider during the 2026 Cannes Lions Festival of Creativity, saying that talk of artificial intelligence in the enterprise is at a more realistic place.

Kelly Mahoney became CMO at Ulta Beauty 18 months ago. She spoke to CMO Insider at Cannes Lions 2026 about how the brand is driving greater personalization through its loyalty program.

The role of chief marketing officer has never been more complex than it is today.

AI transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the intricacies marketing leaders are confronting.

Following is a transcript of the video.

Siddharth Taparia: When it comes to marketing, I think one of the things that is top of mind for everybody is artificial intelligence.

The NFL views flag football as a key element of its strategy to grow its fan base. The more inclusive nature of the sport means even more people can play and get hooked on the NFL.

Whether it's used to help create better content or deliver personalized experiences, generative AI has made a huge impact across countless organizations. CMOs from leading brands reveal how their companies are using AI and the positive impact it's had on the business.

Einat Weiss has been the CMO of Nice for the last four years, and she tells us how the role has evolved and what it takes to be an effective marketer.