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- Apple hit a $3 trillion market cap for the first time in 2023.
- But the iPhone-maker struggled in the 1990s until Steve Jobs returned as CEO.
- Apple has weathered hits and flops, from the influential Apple II to the misguided Newton MessagePad.
Apple's market cap is close to $3 trillion, a threshold it hit in June, and carried through to the market's close. The company briefly hit that milestone once last year, too, but didn't sustain.