Even $100 more expensive, Apple's MacBook Neo still offers great bang for your buck

Tech Insider : Business, Sports
Apple's MacBook Neo
A shopper tries out the MacBook Neo, which now costs $699 — or $599 for students — after Apple's memory-related price hikes.

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Apple is charging you more and blaming AI data centers. That's a big deal.

Tech Insider : Business, Economy
Apple CEO Tim Cook at the company's annual developer conference, June 2026
Apple CEO Tim Cook says the boom in AI data centers has made price hikes "unavoidable".

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Tim Cook, thank you for making me fall in love with my phone

Tech Insider : Business, Technology
Tim Cook holds an iPhone.
Tim Cook: Thank you for your service.

Justin Sullivan/Getty Images

The history of Apple in photos, from the early Steve Jobs era to the iPhone launch to its next CEO

Tech Insider : Business, Style, Technology
Apple's incoming CEO, John Ternus, presents onstage with an Apple logo in the background.
John Ternus was named Apple's next CEO in April 2026.

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Tech YouTuber MKBHD says the MacBook Neo is Apple's 'most disruptive product' in years

Tech Insider : Business
Marques Brownlee
Marques Brownlee, better known as MKBHD, reviewed the Apple MacBook Neo on YouTube.

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Exec of laptop maker says Apple's budget MacBook Neo is a 'shock to the entire market'

Tech Insider : Business
MacBook neo
The MacBook Neo came out in March.

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Apple unveils a lower-cost MacBook. Take a look at 'Neo.'

Tech Insider : Business
Apple MacBook Neo
The MacBook Neo comes in four colors.

Apple

  • Apple unveiled "Neo," a more affordable MacBook, on Wednesday.
  • The lower-cost laptop sells for $500 less than the entry-level MacBook Air.
  • Apple has also raised the prices of the new MacBook Air and Pro models.

Apple is trying something new: Selling a budget-friendly laptop.

Apple bumps up the prices of its new MacBook Air and MacBook Pro as global memory shortage continues

Tech Insider : Business
MacBook Pro
Apple launched a new MacBook Pro with a faster chip and larger storage. But it also costs more than the last model.

Apple

MacBooks Could Have ‘Intel Inside’ Once Again, Sort Of

Gizmodo
Macbook Models 1

The Most-Hated MacBook Could Return Without the Same Compromises

Gizmodo
12-inch MacBook
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