Peloton
- Peloton stock rose as much as 12% Thursday after announcing a partnership with Lululemon.
- Lululemon will discontinue its Studio Mirror and steer customers to Peloton's classes.
- Meanwhile, Peloton will sell co-branded Lululemon clothes.
Peloton stock soared Thursday after announcing an apparel and fitness content partnership with former rival Lululemon.
As a part of the deal, Lululemon will discontinue its Studio Mirror line and steer customers to Peloton, which will now become the exclusive digital fitness content provider for Lululemon. Meanwhile, Peloton will sell co-branded Lululemon clothes.