Bad Addiction Boutique.
- TikTok became obsessed with pickle-jar sweatshirts this summer, driving tens of thousands of sales.
- One merchant, Jessica Slone, has sold over 43,000 sweatshirts through TikTok Shop.
- Slone has become a de facto brinefluencer, receiving swag and other freebies from pickle brands.
TikTok is aggressively pushing its new e-commerce platform Shop. The company has been flooding users' "For You" feeds with items for sale, offering steep discounts to first-time buyers.