An 8-figure Amazon seller says it's never been easier to get started and explains how to launch a brand with $2,000

Tech Insider : Business
dave dama jon cohen
Dave Dama, cofounder of Pure Daily Care and AquaSonic, and CMO Jonathan Cohen.

Courtesy of Pure Daily Care

TikTok shut down its LA headquarters after a series of online threats

Tech Insider : Business
TikTok's office in Culver City, California.
TikTok's office in Culver City, California.

Mario Tama/Getty Images

How a $1 billion TikTok challenger unraveled

Tech Insider : Business, Economy, Style
A Flip app with a large shadow casting over it

Flip; Tyler Le/BI

TikTok enters its efficiency era

Tech Insider : Business, Travel
TikTok logo on a building.

ROBYN BECK/AFP via Getty Images.

  • TikTok is laying off staff and instituting cost-saving measures as part of an efficiency push.
  • Many of the cuts have focused on its US e-commerce team.
  • TikTok Shop sales have slumped in the US this year amid tariffs and other uncertainty.

Belt-tightening is underway at TikTok.

TikTok's plan to bring social shopping to the US is really starting to pay off

Tech Insider : Business
A TikTok Shop logo.
TikTok Shop crossed $100 million in US sales on Black Friday.

Dan Whateley/Business Insider.

TikTok Shop's Black Friday drove $100 million in US sales and users viewed over 30,000 livestreams

Tech Insider : Business
A TikTok Shop host sells to the app's users during a livestream.
A TikTok Shop host sells to the app's users during a livestream.

Amanda Perelli/Business Insider.

TikTok is starting to help creators manufacture their own products

Tech Insider
Shop is a major focus at TikTok as the company looks to compete in social commerce.
Shopping is a major focus at TikTok as the company looks to compete in social commerce.

Craig Barritt/Getty Images for TikTok.

At TikTok's first big e-commerce summit, it doubled down on live shopping and learnings from China

Tech Insider
A woman being filmed on a set with beauty products laid out in front of her on a table. She's holding up a product and talking to the camera.
TikTok has become an important live-selling tool in parts of Asia.

Ezra Acayan/Getty Images.

Beauty YouTube creators turned TikTok into QVC

Tech Insider
Tati Westbrook and Jeffree Star on top of a Tiktok themed background.

Jason Koerner/Getty Images; Rodin Eckenroth/FilmMagic; Chelsea Jia Feng/BI

TikTok is about to become even bigger and more powerful

Tech Insider
TikTok is for millennials now
More millennials are on TikTok. If the app survives the US ban, its cultural significance will only grow.

Prostock-Studio/Getty Images, Tiktok, Abanti Chowdhury/BI

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