MrBeast called out TikTok for allowing a deepfake version of him hawking $2 iPhones to run wild on the app: 'This is a serious problem'

• TikTok ran an ad featuring a deepfake of MrBeast offering iPhone 15 Pros for $2.
• As AI tech becomes more accessible, it will bring a slew of new challenges for ad-based platforms.
• "Are social media platforms ready to handle the rise of AI deepfakes?" MrBeast asked in a post.

TikTok ran an advertisement featuring an AI-generated deepfake version of MrBeast claiming to give out iPhone 15s for $2 as part of a 10,000 phone giveaway.

The sponsored video, which Insider viewed on the app on Monday, looked official as it included MrBeast's logo and a blue check mark next to his name. But to internet-savvy users, the fingerprints of AI manipulation were clear. The YouTuber's voice sounded distorted and his mouth movements appeared uncanny.