Bob Iger
Bob Iger shut down the idea that ABC was for sale at the DealBook Summit on Wednesday.
  • Over the summer, Bob Iger seemed to hint that ABC and Disney's other networks were for sale.
  • The CEO walked that back on Wednesday, saying he was just testing the waters.
  • Since returning as CEO, Iger has turned his focus to streaming.

Bob Iger made headlines earlier this year when, in an interview from Sun Valley, Idaho, he let it slip that anything was on the table for ABC and Disney's legacy linear networks — including a sale.

Turns out, it wasn't so much of a slip as it was a test.