Disney employees detail its internal AI strategy, from 'DisneyGPT' to a new 'Jarvis' tool in the works

Tech Insider : Business
Iger DisneyGPT
Disney CEO Bob Iger has overseen several AI initiatives, including the "DisneyGPT" chatbot.

Valerie Macon/AFP via Getty Images; Business Insider

There's one word that explains why Disney did a huge deal with OpenAI

Tech Insider : Business
People pass the shop front for the media brand Disney Store on Oxford Street interacting with stormtrooper figures from the Star Wars films on 7th May 2025 in London, United Kingdom. The Walt Disney Company, commonly known as Walt Disney or simply Disney, is an American diversified multinational mass media and entertainment conglomerate.

Disney CEO Bob Iger explains why he just did a blockbuster OpenAI deal

Tech Insider : Business, Technology
Disney CEO Bob Iger attends late US actor Chadwick Boseman's posthumous Hollywood Walk of Fame Star ceremony in Los Angeles, California, on November 20, 2025. Boseman died on August 29, 2020, at the age of 43 after a private four-year battle with colon cancer.

Disney bets $1 billion on OpenAI in deal that opens its vault of characters to ChatGPT and Sora

Tech Insider : Business, Environment
Disney CEO Bob Iger announced a team-up with Sam Altman's OpenAI
Disney CEO Bob Iger announced a team-up with Sam Altman's OpenAI in a deal that brings popular characters to ChatGPT and Sora while making the House of Mouse an investor in OpenAI.

Jordan Strauss/Invision/AP; Andrew Harnik/Getty Images

Disney CEO Bob Iger wants people to use AI to make their own content for Disney+

Tech Insider : Business
GREEN BAY, WISCONSIN - NOVEMBER 10: Walt Disney Company CEO Bob Iger looks on prior to the game between the Philadelphia Eagles and the Green Bay Packers at Lambeau Field on November 10, 2025 in Green Bay, Wisconsin. (Photo by Michael Reaves/Getty Images)
Disney CEO Bob Iger talked up AI's potential benefits to the company.

Michael Reaves/Getty Images

Disney's fight with YouTube TV is tied for its longest blackout ever — and faces a big test on Thursday

Tech Insider : Business, Sports
Iger Disney
Disney CEO Bob Iger attended the "Monday Night Football" game in Green Bay, Wisconsin, but didn't speak about his company's dispute with Google's YouTube TV.

Todd Rosenberg/Getty Images; Sean Gallup/Getty Images

Baby boomers have turned into Generation Can't-Let-Go

Tech Insider : Economy, Politics, Business
An individual looking at someone else sitting on top of a pile of cash and sitting on a golden chair

Getty Images; Tyler Le/BI

Disney's villain era: The YouTube TV dispute highlights the challenge to maintain a good-guy image

Tech Insider : Business, Environment, Sports
A tomato splattered on Mickey Mouse
Disney and ESPN have drawn frustration from sports fans as its carriage dispute with YouTube TV drags on.

Pascak Della Zuana/Sygma via Getty Images; Rebecca Zisser/BI

Disney is in a no-win situation — and Bob Iger's legacy depends on getting it right

Tech Insider : Politics, Business
Bob Iger with Jimmy Kimmel
Jimmy Kimmel is back on ABC, but Bob Iger still has to deal with the fallout from pulling him from the air and with other major challenges before his time at Disney is set to end.

Randy Holmes via Getty Images/Reuters

Ex-Disney CEO Michael Eisner blasts the Kimmel suspension: 'Where has all the leadership gone?'

Tech Insider : Business
Robert Iger, President of Walt Disney Company, and Michael Eisner, Chairman and CEO of Walt Disney Company, attend the introduction of ABC's fall line-up at Radio City Music Hall.
Robert Iger, President of Walt Disney Company (left), and Michael Eisner, Chairman and CEO of Walt Disney Company (right), attend the introduction of ABC's fall line-up at Radio City Music Hall.

Mark Peterson/Corbis via Getty Images

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