We watched 1,000 TikToks in one sitting. The algorithm served up a shocking number of ads, rivaling network TV.

• TikTok has introduced affiliate content and direct links to TikTok Shop all over the app. 
• We watched 1,000 TikToks to see if we could observe any advertising patterns in our For You Pages.
• The results? On TikTok, about a third of the content we watched were ads — but it didn't always feel that way.

People are consuming TikTok like no other social media platform.