Insider
- Matthew Lieberman, CMO at PwC, shares his tips for marketing leaders on how to amplify creativity.
- Use technology like generative AI as an asset to expand the impact of marketing projects.
- Invest in marketing teams and give people time to share new ideas that foster creativity.
At a time when marketing technology enhancements, generative AI, and data availability are emerging faster than ever, it can be easy to lose focus on how important human creativity is for marketing.
If we offer marketers what they need for creativity to bloom, and upskill them on how to use technology and massive data sets, the perfect balance of art and science may be achieved.
Here are three ideas to help marketing leaders help creativity thrive.