How to fix AI's branding problem, according to top marketers

Tech Insider : Business, Crypto, Sports
Sam Altman and Dario Amodei
Marketers say AI leaders like Sam Altman (center) and Dario Amodei (right), pictured here with Narendra Modi (left) at the India AI Impact Summit, need to revamp the AI industry's brand.

Ludovic MARIN / AFP via Getty Images

What marketers think about Google's big search and AI changes

Tech Insider : Business, Travel
Google I/O
Google I/O was packed with announcements about AI search and agents. Here are the changes that matter the most to CMOs.

Benjamin Fanjoy/Getty Images

Microbiome startup Seed Health hires its first CMO to scale from cult favorite to household name

Tech Insider : Business
Anisha Raghavan
Anisha Raghavan is Seed Health's new CMO.

Seed Health

TikTok's middle class is gaining power

Tech Insider : Business, Style
TikTok
Micro creators on TikTok are having a moment.

Ulet Ifansasti/Getty Images

Lowe's is betting on MrBeast to drive 'lipstick effect' sales

Tech Insider : Business
mrbeast Lowe's
MrBeast and Lowe's are teaming up.

Lowe's

Roblox just hired an Amazon exec to unlock its next phase of growth

Tech Insider : Business, Style, Technology
Roblox
Roblox has hired its first-ever chief growth officer. The company has set out a long-term vision to capture 10% of the global gaming content market.

Jean-Christophe VERHAEGEN / AFP via Getty Images

I'm Wix's CMO. I use AI agents to survive 6 a.m. meetings, and I'm rebuilding my team around 'full-stack' marketers.

Tech Insider : Business
Omer Shai Wix
Omer Shai, CMO of Wix, said he's reorienting his marketing department around "full-stack marketers," thanks to AI.

Wix

What CMOs actually want from TV during the industry's big pitch week

Tech Insider : Business, Environment, Sports
tom brady fox upfront
Tom Brady was at the Fox upfront in New York City, touting the network's sports lineup. Live sports are among the few remaining mass-reach vehicles on TV for CMOs.

Frank Micelotta/FOX via Getty Images

Beer sales have declined, and the World Cup is a big opportunity to get Americans chugging again

Tech Insider : Sports, Business
coors light ad
Coors Light owner Molson Coors is readying its largest marketing spend on a live sporting event for a decade for this year's World Cup.

Molson Coors

Yahoo says its AI assistant has a secret weapon in the new search wars

Tech Insider : Business, Economy
yahoo scout
Yahoo Scout is one of the internet media company's "top priorities" this year, CMO Josh Line told Business Insider.

Yahoo

Subscribe to cmo-insider