Image of Taylor Swift during the Eras Tour in a bedazzled bodysuit
Taylor Swift embodies the creator spirit.
  • Goldman Sachs predicts that the creator economy will double by 2027. 
  • Brands have already begun shifting traditional ad dollars to creators.
  • AI will help boost the creator sector, offering both new tools, and putting a premium on authenticity.

My only regret in 2023 is not seeing Taylor Swift's "The Eras Tour" live. I did, however, go see the concert movie with my dad, more than a month after it hit AMC Theatres. For nearly three hours, I sang along in a theater still packed full with teenage girls, other 30-something women (some also with their dads), elderly couples, and families.