'The Diary of a CEO' host Steven Bartlett explains how the '1% rule' has led to big results at his company

Tech Insider : Business, Economy
THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 2181 -- Pictured: Podcaster Steven Bartlett during an interview on Wednesday, September 10, 2025 -- (Photo by: Todd Owyoung/NBC via Getty Images)
Podcaster Steven Bartlett says he's found success by focusing on small wins.

: Todd Owyoung/NBC via Getty Images

A Guggenheim heir is raising $50 million to back media and creator startups. Here are 4 areas he's betting on.

Tech Insider : Business, Economy, Technology
Dillon Lawson-Johnston and Criswell Fiordalis of Guggenheim Brothers Media
Dillon Lawson-Johnston and Criswell Fiordalis see opportunity to invest at the intersection of Hollywood and creators.

Guggenheim Brothers Media

TikTok's global head of creators is leaving the company amid a reorg

Tech Insider : Business, Technology
Kim Farrell, global head of creators at TikTok
Kim Farrell, global head of creators at TikTok.

Kevin Mazur/Getty Images for TikTok

MrBeast's release strategy for Season 2 of 'Beast Games' highlights a key concern creators have with TV

Tech Insider : Business
CULVER CITY, CALIFORNIA - DECEMBER 07: Jimmy Donaldson aka MrBeast attends as Prime Video hosts an advance screening and Q&A with Jimmy Donaldson AKA MrBeast for
Jimmy Donaldson, a.k.a. MrBeast, is about to kick off season 2 of "Beast Games."

Emma McIntyre/Getty Images for Prime Video

Creators have broken through and become Hollywood's new power players

Tech Insider : Business, Economy, Sports
FORT LAUDERDALE, FLORIDA - MARCH 10: Influencer Mark Rober is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida. (Photo by Rich Storry/Getty Images)
Mark Rober is the latest YouTube star to get a Netflix deal.

Rich Storry/Getty Images

The 3 creator economy trends that helped startups pull in millions from investors heading into 2026

Tech Insider : Business, Economy, Technology
Whatnot cofounders Logan Head and Grant LaFontaine.
Whatnot cofounders Logan Head and Grant LaFontaine.

Whatnot

New research reveals the top 10 US cities for social-media creators

Tech Insider : Business, Economy, Sports
COLLEGE STATION, TEXAS - NOVEMBER 30: Entertainer Tyler Toney of Dude Perfect shakes hands with fans prior to a game between the Texas Longhorns and Texas A&M Aggies at Kyle Field on November 30, 2024 in College Station, Texas. (Photo by Alex Slitz/Getty Images)
Tyler Toney of Dude Perfect at an event in College Station, Texas.

Alex Slitz/Getty Images

Miami has the most top Instagram influencers per capita in the US, beating out LA and NYC

Tech Insider : Business, Economy, Sports
MIAMI BEACH, FLORIDA - DECEMBER 05: Alix Earle attends the NYLON House At Miami Art Week on December 05, 2025 in Miami Beach, Florida. (Photo by Udo Salters Photography/Getty Images)
Alix Earle, who rose to social media fame at the University of Miami, at a Miami event.

Udo Salters Photography/Getty Images

MrBeast's former manager says the age of social-media superstars is fading

Tech Insider : Business, Economy, Travel
Reed Duchscher, CEO and founder of Night.
Reed Duchscher, CEO and founder of Night.

JASSIEUO (Jasmine Durhal).

These 13 creator economy startups pulled in about $2 billion in funding this year

Tech Insider : Business, Economy
ShopMy founders Harry Rein, Tiffany Lopinsky, and Chris Tinsley
ShopMy founders Harry Rein, Tiffany Lopinsky, and Chris Tinsley.

Courtesy of ShopMy

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