MrBeast reveals his current entertainment obsession in his quest to level up his videos

Tech Insider : Business
NEW YORK, NEW YORK - APRIL 22: Jimmy Donaldson, aka MrBeast speaks during the 2026 TIME100 Summit at Jazz at Lincoln Center on April 22, 2026 in New York City. (Photo by Jemal Countess/Getty Images for TIME)
Jimmy Donaldson was named to Time100's list of influential people.

Jemal Countess/Getty Images for TIME

Ex-MrBeast employee alleges hostile workplace in lawsuit

Tech Insider : Business, Environment
LOS ANGELES, CALIFORNIA - JANUARY 06: MrBeast attends the Los Angeles VIP screening of
YouTuber Jimmy Donaldson's company is facing a lawsuit alleging retaliation; the company has denied the claims.

Phillip Faraone/Getty Images for Prime Video

N3on's calculated chaos: How a top livestreamer built his career

Tech Insider : Business, Crypto, Economy
Kick livestreamer N3on, whose real name is Rangesh Mutama
N3on, whose real name is Rangesh Mutama, has found big success in livestreaming, but at a cost.

Nathan James

Alix Earle and Alex Cooper are feuding, and the internet has a favorite

Tech Insider : Business, Politics, Style
NEW YORK, NEW YORK - SEPTEMBER 13: Alix Earle (L) and Alex Cooper attend an 'Unwell' fan screening at the Paris Theater on September 13, 2023 in New York City. (Photo by Gotham/GC Images)
Alix Earle and Alex Cooper in happier times.

Gotham/GC Images

OnlyFans is an amazing business that seems to scare off investors

Tech Insider : Business
Keily Blair, CEO, OnlyFans on Centre Stage during day three of Web Summit 2025 at the MEO Arena in Lisbon, Portugal.
OnlyFans CEO Keily Blair runs a very, very profitable company.

Sam Barnes/Sportsfile for Web Summit via Getty Images

BeReal is on a charm offensive to recruit creators for its platform and connect them with advertisers

Tech Insider : Business
BeReal Zalando
A BeReal ad for the European online retailer Zalando.

BeReal

MrBeast wants to hire his first CMO. Here's what he's looking for.

Tech Insider : Business, Economy, Style
Jimmy Donaldson, a.k.a. MrBeast.
Jimmy Donaldson, a.k.a. MrBeast, is looking for a top marketer.

Michael M. Santiago/Getty Images

This TikTok vigilante is calling out what he says are obnoxious influencers — and getting legal threats

Tech Insider : Business, Economy, Style
Jay is the face behind the TikTok account for Daadi Snacks.
Jay, the face behind the TikTok account for Daadi Snacks, has gotten millions of views for his influencer takedowns.

Shannon McKeever Photography

TikTok superstar Khaby Lame did a $975 million deal. Then the red flags piled up.

Tech Insider : Business, Economy, Style
Khaby Lame
TikToker Khaby Lame's $975 announced deal has hit a snag.

Jayce Illman/Getty Images

Khaby Lame's mysterious $975 million deal has hit a snag: Brokerages are restricting or blocking trading in the stock behind it.

Tech creators are getting the star treatment at a new talent management firm

Tech Insider : Business, Economy, Sports
Tim Ruscica, a YouTube creator known as Tech with Tim, posts tutorials on AI software.
Tim Ruscica, a YouTube creator known as Tech with Tim, says tech educators are underserved by traditional talent agencies.

Reign Maker Group

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