MrBeast revealed a new membership program during a private pitch to top advertisers

Tech Insider : Business, Crypto, Style
Jimmy Donaldson, aka MrBeast, speaking at an event.

Emma McIntyre/Getty Images for Prime Video

MrBeast is wooing big advertisers at an invite-only gathering in NYC. Here's what he's planning.

Tech Insider : Business, Economy, Style
NEW YORK, NEW YORK - APRIL 22: (L-R) Jimmy Donaldson, aka MrBeast and Jeff Housenbold attend the 2026 TIME100 Summit at Jazz at Lincoln Center on April 22, 2026 in New York City. (Photo by Craig Barritt/Getty Images for TIME)
Jimmy Donaldson, aka MrBeast, and Jeff Housenbold are making their pitch to advertisers on May 12.

Craig Barritt/Getty Images for TIME

Actors call out AI-generated promos that put them in fake sex scenes

Tech Insider : Business, Technology
From left: vertical actors Tess Dinerstein, David Eves, Faith Orta
From left: vertical actors Tess Dinerstein, David Eves, and Faith Orta

Gregory Wallace, Yellowbelly, Yellowbelly

I quit my job to manage my son's YouTube career. The hardest part: Not being just 'mom.'

Tech Insider : Business, Style
Angie Baker and her son, the gaming streamer CaseOh.
Angie Baker and CaseOh recently celebrated his 10 million subscriber milestone.

Angie Baker

I help influencers like Khaby Lame tour China. I want them to build enduring fandoms — and sometimes feel like a nanny.

Tech Insider : Business, Travel
Julie Zhu helps influencers like Khaby Lame travel through China.
Julie Zhu helps influencers like Khaby Lame travel through China.

Courtesy of Julie Zhu/VCG/Getty Images.

This creator spent $1.4 million on 'clippers' in just over a month to try to get his content in your feed

Tech Insider : Business, Economy
INGLEWOOD, CALIFORNIA - APRIL 09: N3on attends Global Gaming League SZN ZRO Championship Match: Howie Mandel vs. NE-YO at WePlay Studios on April 09, 2026 in Inglewood, California. (Photo by John Sciulli/Getty Images for Global Gaming League)
Streamer N3on used to pay clippers to post bad PR about him to help grow his audience.

John Sciulli/Getty Images for Global Gaming League

MrBeast is plotting a move into 'AI-native entertainment' — and looking to hire

Tech Insider : Business
CULVER CITY, CALIFORNIA - DECEMBER 07: Jimmy Donaldson aka MrBeast attends as Prime Video hosts an advance screening and Q&A with Jimmy Donaldson AKA MrBeast for
Jimmy Donaldson, a.k.a. MrBeast, is best known for high-production spectacles like "Beast Games."

Emma McIntyre/Getty Images for Prime Video

A warning for brands: Be careful when 'clipping'

Tech Insider : Business, Economy
Photo collage of a sliced up image of a podcast

Getty Images; Tyler Le/BI

  • Brands need to be careful when "clipping."
  • Viral short-form clips are the latest content marketing tool.
  • There's an FTC-shaped question looming overhead, though.

Hey, brands, let's get one thing out of the way before you go all in on "clipping."

MrBeast reveals his current entertainment obsession in his quest to level up his videos

Tech Insider : Business
NEW YORK, NEW YORK - APRIL 22: Jimmy Donaldson, aka MrBeast speaks during the 2026 TIME100 Summit at Jazz at Lincoln Center on April 22, 2026 in New York City. (Photo by Jemal Countess/Getty Images for TIME)
Jimmy Donaldson was named to Time100's list of influential people.

Jemal Countess/Getty Images for TIME

Ex-MrBeast employee alleges hostile workplace in lawsuit

Tech Insider : Business, Environment
LOS ANGELES, CALIFORNIA - JANUARY 06: MrBeast attends the Los Angeles VIP screening of
YouTuber Jimmy Donaldson's company is facing a lawsuit alleging retaliation; the company has denied the claims.

Phillip Faraone/Getty Images for Prime Video

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