Tech creators are getting the star treatment at a new talent management firm

Tech Insider : Business, Economy, Sports
Tim Ruscica, a YouTube creator known as Tech with Tim, posts tutorials on AI software.
Tim Ruscica, a YouTube creator known as Tech with Tim, says tech educators are underserved by traditional talent agencies.

Reign Maker Group

Meet the 21-year-old media exec who wants TikTok shows to be taken seriously

Tech Insider : Business, Economy
Rowan Winch
Rowan Winch cofounded Fallen Media at TKage.

Sydney Bradley

For some Gen Z consultants, the hottest new exit opportunity is TikTok

Tech Insider : Business, Economy
Joe Fenti; Kelly He-Sun; Jack Kim
Some young consultants are leaving the industry are turning towards content creation instead of the traditional exit opportunities.

Courtesy of Joe Fenti; Courtesy of Kelly He-Sun; Courtesy of Jack Kim

YouTube shows are closing in on traditional TV — fast

Tech Insider : Business, Economy, Style
Salish Matter and her dad, Jordan, are among a growing handful of YouTubers making TV-like shows.
Salish Matter and her dad, Jordan, are among a growing handful of YouTubers making TV-like shows.

Rodin Eckenroth/Getty Images for Nickelodeon

Instagram and Facebook are letting influencers earn a commission from products — again

Tech Insider : Business
Instagram is adding affiliate links directly into Reels
Instagram is adding shoppable affiliate links directly onto Reels in the app.

Meta

'Financial Audit' star Caleb Hammer shares the money mistake he sees people make the most

Tech Insider : Business
Caleb Hammer of
Caleb Hammer says he doesn't see Americans' overspending woes going away anytime soon.

Caleb Hammer via YouTube

How YouTuber Caleb Hammer turned financial train wrecks into a big business

Tech Insider : Business, Economy, Politics
Caleb Hammer grills a guest on
Caleb Hammer grills a guest on "Financial Audit."

Caleb Hammer via YouTube

Social media giants have grand plans for AI. Creators fear they'll be left out.

Tech Insider : Business, Economy, Environment
A social media post displaying someone holding a shopping bag that is disappearing

Getty Images; Tyler Le/BI

Patreon's CEO says AI will be a 'bloodbath for the world's creative people' unless tech companies pay up

Tech Insider : Business, Economy
Jack Conte patreon cofounder
Patreon CEO Jack Conte.

Courtesy of Patreon

17 creator-economy startups to watch in 2026, according to VCs

Tech Insider : Business, Economy, Style
Tiffany Lopinsky of ShopMy, Misbah Uraizee of Nectar Social, and Suno cofounder Mikey Shulman.
Creator economy startup founders Tiffany Lopinsky (ShopMy), Misbah Uraizee (Nectar Social), and Mikey Shulman (Suno).

Courtesy of ShopMy; Courtesy of Nectar Social; Jimmy Fontaine.

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