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- The Kansas-Miami Wild Card game on Saturday was available exclusively on Peacock.
- Viewers could watch the NFL playoff game only if they downloaded and paid for the streaming app.
- The bet succeeded and set a record for US streaming viewership.
The Saturday NFL playoff game where the Kansas City Chiefs defeated the Miami Dolphins wasn't the only win that night. The game also set a record for the most streamed US event, averaging 23 million views, according to Comcast.
Until now, the NFL had yet to test out placing any major games exclusively on a streaming platform.