The LinkedIn logo is displayed in the Apple App Store on an iPhone.
LinkedIn hit 1 billion worldwide members last year.
  • LinkedIn is boasting a record number of members, with Gen Z driving user growth.
  • Creators build followings with strong insights, and brands are taking notice.
  • Jasmine Enberg is a social media columnist for CMO Insider, covering the companies, creators, and internet culture. Enberg is a principal analyst at Insider Intelligence

One of my favorite TikTok and Instagram creators is Jordan Davis (@jordanreviewsittt). His workplace humor videos hit home for me — a fellow corporate millennial who has experienced the highs and lows of in-office and remote work.