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- For years, Netflix insisted it didn't want to get into live sports.
- Now it's in "live sports entertainment" via a $5 billion pro wrestling deal with TKO.
- One big reason the deal could work: Netflix wasn't in the ads business. Now it is.
For years, people have asked Netflix executives when the company would finally start streaming live sports. Or, at least, "live sports entertainment."
Now they know: 2025.