CMOs are facing an existential crisis — but there is still time to secure the future of marketing

• The role of the CMO is under threat in an accelerating digital world.
• In his column for CMO Insider, Raja Rajamannar writes that it's not too late for CMOs to prove their impact. 
• Embracing AI, purpose, training, and increased ROI are key to business relevance. 

Anyone familiar with the history of marketing — and its storied past as a discipline that can drive change through creativity and human insight — understands the industry has been in the throes of an existential crisis.

With digital technologies, the days of courting customers through traditional storytelling and quality products feel like a distant memory. Instead, marketers struggle to secure consumers' limited attention while contending with skepticism regarding marketing's contributions to business growth.

But I believe in the CMO's future, if we make big changes – now.