Craig Hastings / Getty Images; Isabel Fernandez Pujol/ BI
- Many streamers followed Netflix's lead and launched without ads.
- But now Netflix and its competitors all offer a lower-priced version with ads.
- Now many streamers are trying to increase the number of ads they show per hour.
Remember when one of the big selling points of streaming was that it meant you weren't seeing ads?
That's gone now: While most streamers still allow you to watch ad-free versions if you're willing to pay more, they are increasingly interested in building up versions of their offerings that have ads.