Steve Jobs holding original iPhone in 2007 nex to Tim Cook holding iPhone 15
Apple founder Steve Jobs was against big phones when he led the company.
  • Apple exec Greg "Joz" Joswiak reminisced on the first iPhone and said it was "so small."
  • Joz said people thought the iPhone was huge back then, but now the iPhone 15 has a massive display.
  • Steve Jobs was famously against bigger phones, but Apple under Tim Cook has proven people wanted larger screens.

Apple's senior vice president of worldwide marketing Greg "Joz" Joswiak has fond memories of the original iPhone launch — and how physically small the phone was in hindsight.