Axelle/Bauer-Griffin/FilmMagic
- Netflix just blew past Wall Street's expectations for subscriber growth.
- A big contributor to that was its limit on password sharing and its cheaper, ad-supported tier.
- That bodes well for Disney and Warner Bros. Discovery, which plan to follow suit this year.
Netflix said it grew subscribers by 9.33 million worldwide in Q1 — double what Wall Street had expected.
Boosting its performance was the company's crackdown on password sharing, which has led to new signups, as well as its cheaper, ad-supported option. The ads tier costs less ($6.99 per month) than adding a member outside your household ($7.99 per month).