Shutterstock/Joshua Resnick
- At the SBC Summit in May, gambling influencers broke down how they make money from content.
- They described their revenue from affiliate marketing and YouTube advertising.
- The creators also opened up about the challenges of promoting gambling and working with operators.
The expansion of legal gambling in the US has kickstarted the growth of gambling influencers who play and promote sports betting, slots, and other casino games online.
Josh Duffy, known for his gaming channel Slotaholic, plays slot machines on YouTube for his 27,000 subscribers. Kelly Koffler, who has nearly 60,000 subscribers across her YouTube channels Casino Kelly and Beyond Blackjack, plays casino games such as slots and Blackjack. And, Jon Della Terza, also known as the "NJ Slot Guy," creates content on high-limit slots.