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- MrBeast has broken the influencer curse of rapid growth followed by swift cancellation.
- He's no stranger to controversy, but his exponential growth hasn't been tempered by it.
- His success shows a power shift, with the value of creators being recognized.
There's a familiar pattern in the world of people who skyrocket to fame on the internet.
Often, a period of massive success is followed by a nosedive in popularity, followers, or both.
Sometimes, this is because the creator is "canceled" for perceived wrongful behavior. Other times, the influencer doesn't evolve over time, and their audience loses interest.