Samsung just released a 43-second response to the 'crush' ad Apple was lambasted for last week

• Samsung released a 43-second response to Apple's lambasted "crush" advertisement.
• Apple's advertisement for its new iPad Pro received swift backlash last week.
• Samsung's ad seems to pick up where Apple's left off amid crushed creative tools and a hydraulic press.

"Creativity cannot be crushed."

That's Samsung's message in a new spot that trolls Apple's iPad Pro "crush" ad, which caused an internet meltdown last week.