Amazon Fresh is trying to remind customers it's not just a fancy returns point

• Amazon Fresh is offering grocery discounts to customers who return Amazon.com purchases there.
• The coupons are likely a way of getting you to shop at the chain, not just drop your returns off.
• Amazon has spent the last year making changes to stores as it tries to right its grocery business.

Amazon Fresh is giving customers who stop by to make a return an incentive to use the store for its intended purpose: buying groceries.