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CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin




Tue, 06/25/2024 - 13:44

Tech Insider

Read the original article on Business Insider

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Advertising, Video, PepsiCo, cannes-lions-2024, cmo-2023-lp, cmo-insider, Advertising, marketing

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CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamse…
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