How fertility clinics are scaring young women into freezing their eggs

Thu, 06/20/2024 - 05:28

Fertility clinics are targeting Gen Z — and young women are paying the price. — Fertility clinics are taking to social media to tell young people the earlier they can freeze their eggs, the better. But that's not always the case.
Abanti Chowdhury/BI

Brenna Carney was 26 when she started seeing videos circulating on TikTok of women her age freezing their eggs. She began to panic. Was this something she should be thinking about? The Texas native was single at the time and had always wanted children. "When I was 18, I thought I'd be married by 24, with my first kid by 26," Carney told me. "That definitely did not happen."

She started researching and found numerous articles preaching the advantages of freezing eggs before age 35 for higher viability in the future. "I felt the biological clock ticking," she said.