I spent 30 years building a fertility benefits company. After listening to our clients, we've become a full family-building platform.

Tech Insider : Business, Style, Technology
Roger Shedlin, CEO of WIN, on a couch in a shared space in his office.
Roger Shedlin is the founder and CEO of WIN.

Marissa Alper for BI

When I was diagnosed with low sperm count, I felt guilty and embarrassed. I want to break the taboo.

Tech Insider : Business
A family of four poses in front of a movie poster.
Brian Mazza, Chloe Melas, and their sons at Sony's "Karate Kid: Legends" world premiere in New York City in May 2025.

Photo by John Nacion/Variety via Getty Images

Working from home made motherhood feasible for her. A Stanford study shows she's not alone.

Tech Insider : Business
A man, a woman, and a baby smile as they lay on a blanket
Stefi Markowicz credits being able to work from home for her decision to become a mother earlier in life than she had anticipated.

Stefi Markowicz

Jennifer Aniston, 56, says she's made peace with not having kids

Tech Insider : Business
Jennifer Aniston.
Jennifer Aniston.

Gilbert Flores/Variety via Getty Images

We adopted an embryo that had been frozen for 30 1/2 years. Our record-breaking baby was born this summer.

Tech Insider : Business
A baby wearing a onesie with words on it
Thaddeus wearing his special "frozen" onesie.

Courtesy of Lindsey Pierce

Groundbreaking Footage Captures Ovulation in Action. Here’s Why It Matters

Gizmodo
Image of an egg that has just been ovulated next to the follicle.

Breast cancer is on the rise in women under 50. It could be linked to 2 lifestyle factors.

Tech Insider
A woman gets a breast ultra-sound.
Rates of breast cancer rose by 1% each year between 2012 and 2021.

ljubaphoto/Getty Images

Many working Americans want children later in life. Fertility startups are making their dreams more possible.

Tech Insider
Photo collage of two women embracing, with one holding a positive pregnancy test. Close-up of a doctor in a fertility lab preparing embryo cultivation plates

Getty Images; Alyssa Powell/BI

More than half of child-free Americans under 50 who don't think they'll ever have kids say they just don't want them

Tech Insider : Economy, Economy
Stock photo shows woman smiling with her baby.
Fifty-seven percent of Americans under the age of 50 without kids said the main reason they won't have any is because they just don't want to.

SDI Productions/Getty Images

How fertility clinics are scaring young women into freezing their eggs

Tech Insider : Economy
Fertility clinics are targeting Gen Z — and young women are paying the price.
Fertility clinics are taking to social media to tell young people the earlier they can freeze their eggs, the better. But that's not always the case.

Abanti Chowdhury/BI

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