Steve Jobs MacBook Air
Steve Jobs introduced the MacBook Air in 2008.
  • Steve Jobs famously debuted the MacBook Air in 2008 by pulling it out of a manila envelope.
  • Tim Cook said the move "established a characteristic about that device that lives today."
  • The 13-inch MacBook Air is the best-selling laptop in the world today, according to Apple.

Tim Cook reflected on one of Apple's most iconic product launches ever in a recent interview.

Steve Jobs famously introduced the world to the MacBook Air in 2008 with a flourish, when he pulled the laptop out of a manila envelope to demonstrate how thin and portable it was.