Tim Cook WWDC portrait
Tim Cook has previously said that Apple doesn't strive to keep people on their phones all day.
  • CEO Tim Cook said Apple Intelligence may reduce iPhone usage in an interview with Marques Brownlee.
  • Cook said he believes AI will help people complete previously time-consuming tasks in less time. 
  • Apple unveiled a number of new AI features for iPhones, iPads, and Macs at its annual WWDC event.

There's a good chance Apple's new AI updates may result in you spending less time on your device.