Beth Dubber/Apple
- Apple's streaming service has a well-deserved reputation for generous spending on TV shows and movies.
- Now Apple would like to pull back a bit on those budgets.
- Which brings up a recurring question for Apple: Why, exactly, is it running a streaming service?
Apple's streaming service makes programming that critics often like. As do the people who watch its TV shows and movies.
The problem for Apple: Not that many people watch the stuff on Apple TV+. And the service has a well-deserved reputation for generous spending.