Two record players with drastically different sized vinyls
"It's a very momentum-driven market," said Ben Klein, a music marketing executive. "You want to really capitalize on that by putting out as much product as possible."

In June, the pop artist Charli XCX released her sixth studio album, "Brat." A few days later, she released a second version, with three more songs, and cheekily called it "Brat and it's the same but there's three more songs so it's not." Some speculated this was a dig at Taylor Swift, whose album rereleases have drawn criticism by some who see them as a push to stay atop the charts. Really it was a nod to the same game many big artists are playing today: rolling out a tidal wave of iterations of albums and songs as they seek to grab attention and please the algorithmic gods on crowded apps like Spotify and TikTok.