Consumers don't like AI, and it's a big problem for advertisers

• Enterprises are expected to spend over $40 billion on generative AI this year.
• But consumers are wary of AI, with 52% more concerned than excited about the technology.
• Experts say successful AI ads focus on enhancing human creativity rather than replacing it.

Advertisers love talking about AI, but they face a big problem: consumers are suspicious of the tech and don't want to be bombarded with messaging about it.