Eurasia Sport Images// Getty Images
- Brazilian gymnast Rebeca Andrade is one of the breakout stars of the 2024 Paris Olympics.
- Data shows how athletes, including Andrade, have gained followers and engagement during the Games.
- Athletes who showcase their personalities are among the biggest winners on social media.
The 2024 Paris Olympics are catapulting the careers of breakout athletes like gold-medal-winning gymnast Rebeca Andrade, who has gained a massive wave of followers and engagement from the Games.
Social-media followers aren't only flocking to gold medalists. People are drawn to other breakout stars like US women's rugby player Ilona Maher, who's become known for her TikToks, as well as Norwegian swimmer Henrik Christiansen, who went viral after posting about a chocolate muffin in the Olympic Village.