VidCon
- Paramount is selling its creator conference VidCon to UK media firm Informa.
- Informa owns several pop-culture conventions like Toronto Comicon within its Fan Expo HQ division.
- Paramount hired a bank to explore a VidCon sale earlier this year.
Paramount Global is selling its creator conference VidCon to the UK media and events company Informa, according to two people familiar with the matter. They spoke to Business Insider on the condition of anonymity as they were not allowed to discuss details around the deal.