Justin Sullivan/Getty Images; Rebecca Zisser/BI
- Come on, Tim Cook! Let's do a deal: Time to buy not just HBO but Warner Bros. Studios and everything else.
- You want to build up your services business, and Apple TV Plus isn't doing it. Why not buy a media business that already works?
- Yes, there are some issues. But this is way more doable now than it ever has been.
The TV industry is in free fall. So I've got a not-so modest proposal: Time for Apple to jump in with both feet, and buy HBO — along with the rest of Warner Bros. Discovery, the company that owns the network.