Headway
- Headway's CEO shifted to an AI-focused strategy after a Silicon Valley trip in April 2023.
- AI tools boosted Headway's marketing, achieving 3.3 billion ad impressions in early 2024.
- Headway's AI-driven ads and features have significantly increased user engagement, the company said.
In the first weeks after OpenAI released ChatGPT to the public in 2022, Anton Pavlovsky, the chief executive of the Ukrainian edtech startup Headway, was wary of the artificial-intelligence hype.
He decided his then-three-year-old company should adopt a defensive strategy, letting other companies take the lead in generative-AI investments, and reaping the benefits afterward, should they indeed come.
But a business trip to Silicon Valley the following April completely changed Pavlovsky's thinking.