Snapchat publishers fear it's the end of an era for their businesses

Fri, 09/27/2024 - 09:15

Tech Insider

• Snapchat's forthcoming redesign merges Stories and Spotlight into a TikTok-like feed.
• Publishers fear the change will deprioritize their content, impacting ad revenue and visibility.
• Snap's shift to favor creators mirrors moves made by other major tech platforms.

It could be the end of an era for publishers on Snapchat.

Tags

Media, Tech, Advertising, snap, Snapchat, Publishers, snapchat-discover, snapchat-stories, evan-spiegel, limited-synd, Influencers

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Snapchat publishers fear it's the end of an era for their businesses