Here are the 19 best Super Bowl LX ads

Kellogg's hired actor William Shatner ("Will Shat") for a tongue-in-cheek Raisin Bran advertisement celebrating fiber.

In Bud Light's ad, singer Post Malone, former NFL player Peyton Manning, and comedian Shane Gillis are among a group of wedding guests who chase a beer keg down a steep hill.

Actor Emma Stone appeared distraught throughout Squarespace's noir Super Bowl ad because the domain name she wanted was unavailable.

Dove celebrated young girls in sports with a catchy, music-driven ad that heralded body positivity.

Pop star Sabrina Carpenter went on the hunt for love in Pringle's Super Bowl ad, which showed her adventures with a boyfriend — dubbed "Pringleleo" — made out of chips.

Actor Ben Stiller and singer Benson Boone donned flashy suits in an '80s-inspired performance for Instacart's Super Bowl ad. The pair sang and flipped across the stage, to varying degrees of success.

Kendall Jenner joked about the "Kardashian Curse" and betting against her former basketball player boyfriends in an ad for Fanatics Sportsbook.

Pepsi used the Super Bowl as an opportunity to mock its competitor, Coca-Cola, a brand known for its polar bear mascots. In the ad, one of Coca-Cola's polar bears spirals after participating in a blind taste test and chooses Pepsi as the winner.

Taika Waititi, who directed the ad, plays the polar bear's therapist.

The Christian ad campaign "He Gets Us" encouraged viewers to reflect on the pressure to want more, whether that be material things, social media likes, money, or beauty treatments.

"The one that dies with the most toys, wins!" the ad says

Novartis, a Swiss pharmaceutical company, tapped several NFL tight ends — including former Patriots player Rob Gronkowski — to promote prostate cancer screenings.

Xfinity leaned into audience nostalgia with an ad inspired by "Jurassic Park," in which computer systems have crashed and strong WiFi is needed to save the day.

Laura Dern, Sam Neill, and Jeff Goldblum all reprised their roles for the ad.

Guy Fieri's larger-than-life personality and spiked bleached hair have made him a hit with audiences for over two decades, but he toned down his style in Bosch's new Super Bowl ad.

"I'm just a guy," Fieri says.

Redfin and Rocket Mortgage focused on human connection and community-building rather than celebrities in their ad.

Actor Adrien Brody played a TurboTax expert in the company's ad, but, given his background in dramatic roles, struggled to find the right tone.

Matthew McConaughey overstepped boundaries while trying to convince Bradley Cooper that the Super Bowl is just a ploy to sell food.

A Rolodex of athletes, and influencer iShowSpeed, showed off Oakley Meta Performance AI glasses while chasing thrills.

Actor Chris Hemsworth is panicked when he discovers his wife, Elsa Pataky, using Alexa+ over fears the AI could one day try to kill them.

During the ad, Hemsworth shows all the absurd ways that could happen.

Anthropic used its Super Bowl ad to promote Claude, its AI assistant and large language model. However, the company didn't miss the opportunity to mock OpenAI and its new ChatGPT ad feature.

Hims & Hers' Super Bowl ad spotlighted healthcare inequality in America. The ad included a character that resembled Amazon billionaire Jeff Bezos.